Avoid this
- Starting the customer experience rescue plan before understanding customers and staff of a local or familiar organization
- Treating assumptions or internet opinions as real evidence
- Choosing a scope too large to test and finish with care
High school project idea · Business & Entrepreneurship
Rescue a Broken Customer Experience
Find one frustrating customer journey and redesign it so people stop getting confused, delayed, or ignored.
Investigate a real service experience, locate its most costly friction points, and propose improvements a business could actually use.
Original Compass project by Davisville LabsReviewed August 2026Goal real work, evidence, and reflectionEditorial standards →
Why this project matters
Learn by doing something real.
Investigate a real service experience, locate its most costly friction points, and propose improvements a business could actually use. This project feels different from a school assignment because the student serves customers and staff of a local or familiar organization, creates something visible, tests it honestly, responds to feedback, and explains the decisions behind the final result.
What you will create
Your project plan
Use these deliverables as milestones for Rescue a Broken Customer Experience. Adapt the details to your interests, available time, and real-world opportunities.
- 01
Market and audience brief
Research the full customer journey, emotional highs and lows, handoffs, wait points, unclear instructions, and business constraints. Document the needs, constraints, credible sources, and perspectives of customers and staff of a local or familiar organization.
- 02
Business model and execution plan
Turn the evidence into a focused plan for the customer experience rescue plan, including success criteria, ethical boundaries, scope, and a realistic path to completion.
- 03
Working offer or operating system
Create the first complete version of the customer experience rescue plan. Include a journey map, evidence-backed friction analysis, redesigned touchpoints, staff guidance, and an implementation priority list.
- 04
Customer test and decision log
walk real users through the redesigned journey or test key touchpoints with customers and staff Record what happened, what failed, what users or reviewers said, and which changes you made.
- 05
Final business case study
Publish the final customer experience rescue plan with a portfolio-ready case study showing the challenge, evidence, process, revisions, results, limits, and next version.
Make the work stronger
What separates a finished project from a meaningful one?
For Rescue a Broken Customer Experience, use these checkpoints to protect the quality of the work without turning the project into a performance for admissions.
Evidence that it is working
- The audience and real problem are clearly defined
- Research and evidence are documented
- A working customer experience rescue plan was created
If you want to go further
- Test the work with at least five additional people from customers and staff of a local or familiar organization
- Interview a professional connected to Customer Experience and compare their advice with your approach
Skills you can build
Capabilities that travel beyond this project.
Customer ResearchJourney MappingService DesignStrategic ThinkingProfessional Communication
College application value
Use the project as evidence, not decoration.
Can demonstrate initiative, curiosity, reflection, and growth through the student’s choices, response to setbacks, work with customers and staff of a local or familiar organization, and development of Customer Research, Journey Mapping, and Service Design.
InitiativeProblem SolvingCommunicationLeadershipStrategic Thinking
The goal of Rescue a Broken Customer Experience is not to manufacture an impressive activity. Do real work, keep evidence of the process, and reflect honestly on what changed.
Related college majors
Which fields connect to this work?
Use Rescue a Broken Customer Experience as a clue, then open a related major guide to compare coursework, career directions, reality checks, and other ways to test the field.
How this guide was made
Read editorial standards →Rescue a Broken Customer Experience is an original Compass educational starting point designed around real work, visible evidence, feedback, and reflection. It is not an admissions guarantee.
Ready to build it?
Try this project in Compass