High school project idea · Sports & Performance

Find the Business Behind the Team

Look beyond the scoreboard to understand how a sports organization earns, spends, grows, and serves its community.

Analyze the operating and revenue model of a team, league, facility, or sports organization using credible public evidence and reasoned estimates.

Original Compass project by Davisville LabsReviewed August 2026Goal real work, evidence, and reflectionEditorial standards →

Why this project matters

Learn by doing something real.

Analyze the operating and revenue model of a team, league, facility, or sports organization using credible public evidence and reasoned estimates. This project feels different from a school assignment because the student serves students, fans, or aspiring sports-business professionals, creates something visible, tests it honestly, responds to feedback, and explains the decisions behind the final result.

What you will create

Your project plan

Use these deliverables as milestones for Find the Business Behind the Team. Adapt the details to your interests, available time, and real-world opportunities.

  1. 01

    Athlete, fan, or system evidence brief

    Research tickets, media, sponsorship, merchandise, concessions, facilities, labor, community programs, competitive performance, regulation, and risk. Document the needs, constraints, credible sources, and perspectives of students, fans, or aspiring sports-business professionals.

  2. 02

    Performance or event strategy

    Turn the evidence into a focused plan for the sports organization business teardown, including success criteria, ethical boundaries, scope, and a realistic path to completion.

  3. 03

    Working sports resource or program

    Create the first complete version of the sports organization business teardown. Include an organization map, revenue and cost model, fan and partner analysis, benchmark comparison, risk scenarios, strategic options, and executive brief.

  4. 04

    Field test and feedback log

    present the teardown to informed sports fans or business reviewers and test whether each estimate and strategic claim is traceable Record what happened, what failed, what users or reviewers said, and which changes you made.

  5. 05

    Final sports case study

    Publish the final sports organization business teardown with a portfolio-ready case study showing the challenge, evidence, process, revisions, results, limits, and next version.

Make the work stronger

What separates a finished project from a meaningful one?

For Find the Business Behind the Team, use these checkpoints to protect the quality of the work without turning the project into a performance for admissions.

Avoid this

  • Starting the sports organization business teardown before understanding students, fans, or aspiring sports-business professionals
  • Treating assumptions or internet opinions as real evidence
  • Choosing a scope too large to test and finish with care

Evidence that it is working

  • The audience and real problem are clearly defined
  • Research and evidence are documented
  • A working sports organization business teardown was created

If you want to go further

  • Test the work with at least five additional people from students, fans, or aspiring sports-business professionals
  • Interview a professional connected to Sports Management and compare their advice with your approach

Skills you can build

Capabilities that travel beyond this project.

Sports BusinessRevenue AnalysisStrategic ResearchPerformance AnalysisLeadership

College application value

Use the project as evidence, not decoration.

Can demonstrate initiative, curiosity, reflection, and growth through the student’s choices, response to setbacks, work with students, fans, or aspiring sports-business professionals, and development of Sports Business, Revenue Analysis, and Strategic Research.

LeadershipDisciplineAnalysisCommunicationTeamwork

The goal of Find the Business Behind the Team is not to manufacture an impressive activity. Do real work, keep evidence of the process, and reflect honestly on what changed.

How this guide was made

Find the Business Behind the Team is an original Compass educational starting point designed around real work, visible evidence, feedback, and reflection. It is not an admissions guarantee.

Read editorial standards →
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